Ice Skating Training Facilities
San Diego Figure Skating Communications
Strategy & Implementation Summary
For this analysis, the
project will be known as the Ultimate
Sports and Fitness Center Inc.
The Ultimate Sports and Fitness Center Inc. holds an edge over competitors because its the only multisport complex, that when built out, will offer a multipurpose sports arena and two year round Olympic practice ice skating surfaces available for the membership and the community to use and/or rent. On top of this, the scope and variation of the sports and fitness programs that will be run from this facility will be unmatched by any other facility in the area.
Another competitive edge is the strategic location, size, and commuting time to the facility that will attract many people into the complex. It would be extremely desirable to have bus, light rail, and vehicle transportation directly to the center with bus and light rail stations on the site or within easy walking distance.
Train, Interstate bus, air, and highway access is a major plus if there are plans to attract conventions, trade shows, conferences and National/International sports competitions.
By maintaining our focus in our strategy,
program development, and fulfillment, The Ultimate Sports and Fitness Center Inc.
as the top sports and fitness venue within a 3 hour driving radius. The
competitive edge of our facility may be diluted if we become
complacent in our program development and implementation. It will be
important for the Ultimate Sports and
Fitness Center Inc. to keep up with the current trends in
both sport and fitness programs.
Sales in the sport and fitness club business are based on the services and amenities provided by the facility. The "something for everyone" slogan fits perfectly with the Ultimate Sports and Fitness Center Inc. All of the users of our facility must feel like they are getting the best possible value for their money. The marketing will monitor other facilities to see if they offer better prices for comparable services, The Ultimate Sports and Fitness Center Inc. will offer membership options to provide quality services at competitive prices.
Individuals and families interested in obtaining a membership at the Ultimate Sports and Fitness Center Inc. will be able to sit down with a representative and be notified of all of their membership options. During this discussion, all potential members will be also be informed of all of the services, programs, and amenities the Ultimate Sports and Fitness Center Inc. has to offer. It will be important to establish a relationship of trust with potential members as membership retention (renewal) is an important aspect of the business plan.Forecast of Revenues
The following table and chart give a run-down on forecasted sales for each of our sources of revenue.
Revenue projections are based on a specific classes of membership and additional charges for specific services such as personal training.
Walk up - guest passes are available for public ice skating and swimming sessions; access to fitness center and weight lifting equipment. A picture ID will be required to use a coded key card for access and charging limited services (1 day use walkup guest). At the end of the day the total amount is charged to a bank credit or debit card.
All monthly and annual members will receive a coded key card with their picture ID. The cards are not transferable. Use of a membership card by anyone but the holder of the card will result in the confiscation of the card and suspension of membership privileges.
Basic Member Package - covers the use of basic facilities of center, including discounted public sessions for ice rink, swimming pool, fitness center & equipment, indoor bike and walking track, dressing rooms, access to "quiet room" for homework, with access to facility wide WIFI connection. Basic membership does not cover fees for skate rental, towels, or lockers. The member may use the coded key membership card that is provided for purchasing equipment and services to be paid in full on a monthly basis. Major expenses such as boots, blades and related equipment and clothing may be put on an extended payment plan that will incur interest charges.
The membership card can be used for all services including restricted swimming and ice sessions, reserving courts, private coaching, food and beverages, lockers, and towel fees. At the close of each month, the total would be charged to the master credit card covering the account. Charges to the member's card can be made for group lessons, sports equipment, in-house league fees, reservations of courts for games & matches, plus access to swimming and skating sessions that have skill requirements.
Paying the basic membership fee on an annual or semi-annual basis will result in a discount. In a family membership, each member has a separate card that identifies the charges that they made which will be billed monthly.
Fees charged by private organizations such as, gun, swimming, gymnastic, hockey, speed, curling or figure skating clubs, may not be charged to the member's account.
All private coaching/instruction is provided by independent contractors and lesson time must be reserved through the office and paid in advance or charged to a credit card.
Members may paid in advance each month's anticipated charges and receive a discount for group lessons and limited access swimming and skating sessions.
The membership year would run for 52 weeks from the date the membership is purchased. Memberships sold prior to the Grand Opening would start from the official opening of the facility.
A small increase in membership fees would correspond with additional stages of the facility coming on line.
A family membership - husband, wife and two kids would be $145 per year.
Group classes, equipment rental fees, lockers, and towels are available on a space available basis for an additional fee.
Camps, clinics, and seminar/workshops are extra services for which discounts apply.
Individual or partnered court rentals are charged at the time of the reservation of specific time slots for handball, squash, and badminton courts, baseball and tennis cages for hitting practice, golf driving range, putting green, shooting and archery range, etc. Fees will vary according to the type of facility and length (or block) of time or balls in the case of tennis, baseball, and golf are part of the rental fee. Additional balls are available for a small fee. Ammunition, and arrows can be purchased at the Sports Shop.
Team sports requiring larger facilities such as the swimming pool, ice rink, lacrosse and soccer fields, volley ball courts
Projected Revenues will depend on the order & timeliness the facilities are constructed
The table below lists important program milestones, with dates and managers in charge, and budgets for each. The milestone schedule indicates our emphasis on planning for implementation.
table doesn't show is the commitment behind it. Our business plan
includes weekly meetings during construction to track and discuss any
projections. After opening, monthly meetings will be held with
department heads to if projected revenues and operating expenses
are in track so corrective steps can be immediately implemented.
The following internet links have been gleaned from personal communications
combined with information from public institutions and athletic organizations/
associations that have a web presence with information concerning team and
individual sports programs:
All materials are copy protected.
The limited use of the materials for education purposes is allowed providing
credit is given for the source of the materials.