Ice Skating Training Facilities


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San Diego Figure Skating Communications
  
sdfsc-enews.org

  
Selling Naming Rights
of an Ice Skating Rink and its Amenities


Selling the right to name a facility can generate considerable funds to use in developing the project
       It is possible to sell the rights of a building and specific amenities to raise the funds to construct an ice skating rink or large sports and recreational center. Churches, public schools, universities, park and recreation departments, YMCA, etc. have used this method for years to fund the construction of new buildings and services.

       It is unlikely that a for profit business will be able to pull off the sale of a building's "Naming Rights", except for the record of success by professional sports (i.e. football, baseball, and basketball stadium/arenas). Public agencies and organizations such as - park and recreation departments, schools boards, and public/private universities have no problem in justifying raising funds by applying pressure to alumni, philanthropic individuals/organizations, plus businesses wishing to do business with the organization raising the funds.

       Sometime an organization will charge a fee for service business to obtain an exclusive contact to provide exclusive, long term access to a captive audience at a sports or concert venue. An example would be food service and other concessionaires, including souvenir sales, and parking, etc.

       The most important single fund raising project is of course naming the building after a major donator.  Even with this occurring, there are specific amenities within the building's super structure that may require funding donations. This is usually accomplished by listing the name(s) of individual contributing towards the cost of large individual items and equipment that are essential to the building's functionality. Plaques are attached to the item or prominently placed in an area adjacent to the item.

Other Fund Raising Ideas
       Other fund raising activities have included selling building materials such as paving bricks with sponsor names that become a part of exterior landscaping or commemorative titles with the names of sponsors to adorn exterior and interior walls.

       The following are prices that should recover or generate the majority of the costs to construct the building and install the permanent amenities. Redundancy is considered very important in a design that is expected to operate 24 hours a day, 7 days a week, and 52 weeks a year without shutting down. It is vital to provide back-up capacity to maintain ice in the event of equipment repair or regular maintenance.

       Energy efficiency and power consumption can be controlled, but usually the initial expense to acquire, install, and maintain the equipment has an associated cost. There may be State and Federal program that provide incentives for premium efficiency systems, gas driven equipment, and green power.
  
       Reclaiming normally wasted heat provides a positive customer environment if the initial design includes waste heat recover  for use in the Zamboni, showers, space heating, etc..

       The life cycle of the system components must be designed in such a manner that it will have a 25- to 30-year life span without requiring any major alterations.

       The assumption is that a competitive bidding process will deliver a median price range for a specified quality of construction materials and labor:

Main Arena -
Olympic size 100 x 200
 
     The main arena ice surface is designed for spectator events seating 3,500 to 5,000 for competi- tions and tournaments on ice for figure skating, speed skating, ice hockey, and curling. The multi- purpose floor allows for concerts, trade shows, roller skating, ballroom dancing, square dancing, and other large community events.
        


 
$16,450,000


Permanent seating on sides of rink
$3,000,000
2 sides available
   
VIP Boxes on Executive level - Seating 20 each
     $150,000
8 available
  
VIP Row Seats
       $10,000
50 available
  
Bleacher Temporary Seating on ends of rink
     $250,000
2 available
  
Wet Locker Rooms
     $250,000
4 available
  
Dry Locker Rooms
     $150,000
4 available
  
Penalty Boxes
       $50,000
2 available
  
Players Benches
       $50,000
4 available
Score Keepers Area
       $50,000
Closed Circuit TV control room
 $1,750,000
  
Scoreboard - Central suspended sound system with 4 sided scoreboard
 $450,000 visible from
side of rink - 2 available

  $225,000 visible from ends of rink - 2 available


Large Image Display Panels for action replays
$750,000 visible from
side of rink - 2 available

  $525,000 visible from ends of rink - 2 available
  
Dasherboard Signage 
      $10,000
40 available
Zamboni Machine*
   $250,000


Common Facility Areas
            $1.900,000
Party/Conference Rooms
   $250,000
Parent Lounge
   $250,000
Skate changing areas
   $450,000
Plaza Level Café fast food Eating Areas for skaters
   $250,000
Loge Level Bistro sit down food & wine/beer - for spectators and customer without skates
   $450,000
Pro Shop/Skate Rentals
   $250,000


Junior Rink -
NHL size 85 x 200 feet 

    This ice surface is designed for public skating sessions, and practice sessions for figure skating, speed skating and hockey.
           

$1,825,000
  
Dry Locker Rooms
   $150,000
4 available
  
Scoreboard
   $175,000
2 available
  
Bleacher Seat Section
  $100,000
2 available
Benches Junior Rink
  $100,000
Score Keepers Area
    $25,000  
  
Scoreboards
   $50,000
2 available
  
Dasherboard Signage
     $5,000
40 available
Zamboni Machine*
$250,000


Curling Rink -
6 Sheets,  Each 15 x 140 feet
Totaling 90 x 140 feet

     Besides curling, this ice surface is designed for group class instruction, private parties, and practice sessions for younger figure, speed, and hockey skaters
          

$1,600,000

  
Hacks - 2 hacks per sheets
   $50,000
6 available
  
Stones - 8 rocks per end, 2 ends per sheet
      $6,000
12 available
  
Permanent seating across ends
 $350,000
2 available
  
Dry Locker Rooms
   $88,000
6 available


Outdoor Flagpole and plaza area with benches
    $75,000 - $325,000
Outdoor Water Pond & Landscaped Garden
  $125,000 - $500,000


Corporate Sponsorships - no limit to number of sponsorships

Platinum
$3,000,000
Gold
$1,500,000
Silver
   $750,000
Bronze
   $375,000

* The NHL requires that two machines resurface the ice between periods. The ice is resurfaced before the game, after warm-ups, between periods, during playoffs, and when the game is over. With two resurfacing machines, it takes three minutes to complete the floor, each making four full passes up the ice. With one, it takes between six and seven minutes with eight full passes up the length of the ice.

       A central facility can be designed to provide the refrigeration equipment to make the ice and dehumidify the air of the facility. This is a more cost effective operation than a design with individual system of compressors for each ice surface.

       Matching the cooling needs to various sizes and loads of compressors is possible with  multiple and different size compressors. This setup avoids excess capacity without risking shutting down any part of the facility due to a piece of equipment being off line due to failure or being out of service for regularly scheduled maintenance. 

       Brine can be super cooled at night and stored for use during the day, thus shifting much of the electrical consumption to lower rates charged during off peak hours.

References:
  1. Park and Recreation owned and operated community rinks
  2. Church Owned and Operated Community Centers
  3. Private Membership Skating Clubs
  4. Privately Owned Rinks Open to Public
  1. Market Analysis Summary
  2. Amenities and Services
  3. Naming Rights
  4. Strategy and Implementation Summary
  5. School and Community Programs & Activities
  6. Charter Schools     High School of the Arts
  7. Competitive & Recreation Athletes Health & Wellness Services
  8. Management Summary
  9. Job Descriptions
  10. Financial Plan
  11. Ice Rink Executive Summary
  • Historical References:
Resources:

The following internet links have been gleaned from personal communications
combined with information from public institutions and athletic organizations/
associations that have a web presence with information concerning team and
individual sports programs:

Sports & Learning Complex Business Plan
Market Analysis Summary
Sports Facility Amenities
Sports Facility Services
Naming Rights
Strategy and Implementation Summary
Community Programs & Activities
Competitive Sports & Recreational Activities
PDF  Marketing Skating To Schools
PDF  Long Term Leasing Skating Rinks

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The limited use of the materials for education purposes is allowed providing
credit is given for the source of the materials.


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