Ice Skating Training Facilities

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San Diego Figure Skating Communications
  
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The Ice Skating Rink Business

The Operation Of An Ice Skating Facility Can Involve More Than A Sheet of Ice
        As in any business there is potential for generating revenue from items or services representing High Volume - Low Markup and Low Volume - High Markup.

       Rink operators need to provide a fun filled and satisfying environment if they expect to attract and retain a large base of repeat clients,  An ice rink needs to be more than the bare necessities of four walls and a roof surrounding an ice surface. It is the total package of amenities that a recreational center can provide in combination with an ice surface that should be the focus of the design and management approach of any new venture.

       Most businesses use various methods to get new customers in the door. These include:
  • Discount coupons
  • Advertising loss leaders
  • Membership clubs offering special promotions and discounts
  • Monthly and seasonal passes
       Businesses frequently have seasonal peak demand cycles. In the case of a skating/recreational facility, there are peak days and hours that consistently have more customer demand some specific sources.

       Taking the interest and ages of potential customers, the following ice schedule would provide an opportunity to build a clientele of new skaters with an opportunity to expand the base of new skaters while adding more experienced skaters with each succeeding season that would support a second ice surface.


Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
5:00 am
Synchro
Skating
Figure Skating
Figure Skating Figure Skating Figure Skating Figure Skating Theater On Ice
7:45 am
Theater On Ice Figure Skating Figure Skating Figure Skating Figure Skating Figure Skating Synchro
Skating
9:15 am
Youth Hockey Open
Session
Open
Session
Open
Session
Open
Session
Open
Session
Group Classes
12:30 pm Youth Hockey Open
Session
Open
Session
Open
Session
Open
Session
Open
Session
Youth Hockey
2:30 pm
Public Session Public Session
Public Session Public Session Public Session Public Session Public Session
5:00 pm
Group Classes Group Classes
Group Classes Group Classes Group Classes Group Classes Group Classes
5:45 pm
  
Speed Skating
Beginning Figure Skating
  
Youth Hockey
  
Speed Skating
  
Synchro
Skating
  
Theater On Ice
  
Speed Skating
8:00 pm
  
Curling
Classes
  
Adult Group Classes
Adult Group Classes   
Adult Dance Classes
Adult Group Classes   
Adult Group Classes


Public Session
8:30 pm


Curling

Public Session Public Session Dance Session Public Session Public Session
10:45 pm

Adult Hockey
  
Open
Session
  
Adult Hockey
  
Open
Session
Moonlight
Public Session
  
Adult Hockey

Public Sessions:
  • 2:30 pm to 5:00 pm Monday through Friday afternoons public skating sessions
  • 8: 00 to 10:30 pm Friday and Saturday evening public sessions - teenagers
  • 8: 30 to 10:30 pm Monday through Thursday evening sessions: Adults
  • 11:00 to 1:00 am Friday and Saturday evening moonlight public sessions - young adults
  • 2:30 to 5:00 pm Saturday and Sunday birthday parties, family public sessions, groups
Group Classes:
  • 5:00 pm to 5:30 pm weekday afternoons; Learn to Skate group classes - school children
  • 8: 00 to 8:30 pm Monday through Thursday evening sessions: Adult Learn to Skate classes
  • 5:00 am to 8:45 am Saturday - Hockey practice sessions
  • 9:15 am to 2:15 pm Saturday morning - Learn to Skate and Advanced & Figure Skating group classes
  • 5:00 am to 9:00 am Sunday - Synchronized and Theater On Ice practice sessions
  • 9:15 am to 2:15 pm Sunday morning Learn to Skate and Advanced Hockey Skating classes and practice sessions
Specialized Practice Sessions and Games:
  • 5:45 pm to 7:45 pm Monday through Friday dinner hour sessions - youth hockey, beginning figure skating, speed skating, Synchronized skating, and Theater on Ice
  • 5:30 pm to 7:45 pm Saturday dinner hour session - Speed Skating
  • 5:30 pm to 7:30 pm Sunday dinner hour session - Speed Skating
  • 8:00 pm to 12 midnight Sunday - curling
       Ice time may be rink sponsored, contracted ice to special interest groups, or a combination to host specialized activities on a regular basis:
  • Curling
  • Speed Skating
  • Hockey
  • Figure Skating
    • MITF
    • Free Skating
    • Pair Skating
    • Ice Dancing
    • Synchronized Team Skating
    • Theater of Ice
  • Broom Ball
       The goal is to fill as many hours as possible, even if it is necessary to discount the hourly rates to maximize the revenue.

Sports Shop
       While there are many communities that will have businesses with departments selling seasonal sporting equipment and apparel, the equipment and apparel that customers of an ice rink require sale people with very specialized skills and experienced individuals who can measure and order custom boots.

       Only an ice rink will have a service department to mount the blades and have the equipment for professional skate sharpening.

Food Service
       The customers attending public sessions and spectators attend events are usually satisfied with a more limited menu, good, fast service, and quality.  Skaters and parents who attend multiple sessions per week tend to prefer a more upscale menu with sit down seating and beer/wine available.

Off Ice Training Facilities
       Membership or fee based activities - Weight/resistance lifting, flexibility, endurance/stamina, Jazzercise, Pilates training, and practice sessions. Plus ballet, ballroom, round, and square dance classes and sessions. 

Resources:

The following internet links have been gleaned from personal communications
combined with information from public institutions and athletic organizations/
associations that have a web presence with information concerning team and
individual sports programs:

The Ultimate Ice Skating Facility
Introduction
Planning a New Ice Skating Rink
Summary - Developing New Ice Skating Rinks
Executive Summary
Formulating a Rink Proposal
Feasibility Study
Demographics
Business Financial Structures
Rink Feasibility Study
Facility Design Issues
Facilities Concerned with Design
Design Principles
Ice Skating Rink Business
PDF  When Bigger is Better
PDF  How An Ice Arena Works

All materials are copy protected. 
The limited use of the materials for education purposes is allowed providing
credit is given for the source of the materials.


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