Ice Skating Training Facilities
San Diego Figure Skating Communications
Understanding the Customer Base
Demographics helps to determine which kinds of activities, programs, and sessions will interest and attract customers.
The primary target age group necessary to build clientele starts with the pre-schoolers through the teen market. The industry demographics of a successful ice skating facility rink is high in active families with children with am emphasis of adult males between the ages of 18-50 who previously have played hockey as a youngster.
It is essential for the facility to be located in an area that has an established residential community with a family medium and above income, low unemployment, and with a school system (elementary through high school) with a record of academic achievement.
The average customer who will participate in activities at the facility are estimated to spend between one and three hours in the rink during each visit and tend to visit more than once a week.
The majority of ice skating centers are owned by business/investment groups, but the day to day operations are generally performed by individuals who formerly were skaters and have an interest in skating.
Operating/managing an ice rink requires a range of both skating and business knowledge and demands a lot of advance planning.
Just as the manager of an arena facility manager is directly responsible for operations, development and revenue opportunities.
Managers and program directors take care of the day-to-day details of running of running the facility and its activities.
- Grand Teton Example
Demographics of Grand Teton and Area Info. ... services for seniors, youth and families, and plenty of sports fields, ice rinks and a great recreation center.
This is the demographic report posted on the Internet to promote the Grand Teton area.
The report extolls the positive aspects of the area.
The following internet links have been gleaned from personal communications
combined with information from public institutions and athletic organizations/
associations that have a web presence with information concerning team and
individual sports programs:
All materials are copy protected.
The limited use of the materials for education purposes is allowed providing
credit is given for the source of the materials.