Ice Skating Training Facilities

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San Diego Figure Skating Communications


Understanding the Customer Base
       Demographics helps to determine which kinds of activities, programs, and sessions will interest and attract customers.

       The primary target age group necessary to build clientele starts with the pre-schoolers through the teen market.  The industry demographics of a successful ice skating facility rink is high in active families with children with am emphasis of adult males between the ages of 18-50 who previously have played hockey as a youngster.

       It is essential for the facility to be located in an area that has an established residential community with a family medium and above income, low unemployment, and with a school system (elementary through high school) with a record of academic achievement.

       The average customer who will participate in activities at the facility are estimated to spend between one and three hours in the rink during each visit and tend to visit more than once a week.

       The majority of ice skating centers are owned by business/investment groups, but the day to day operations are generally performed by individuals who formerly were skaters and have an interest in skating.

       Operating/managing an ice rink requires a range of both skating and business knowledge and demands a lot of advance planning.
Just as the manager of an arena facility manager is directly responsible for operations, development and revenue opportunities.

       Managers and program directors take care of the day-to-day details of running of running the facility and its activities.

Demographics - Grand Teton Example
Demographics of Grand Teton and Area Info. ... services for seniors, youth and families, and plenty of sports fields, ice rinks and a great recreation center.

This is the demographic report posted on the Internet to promote the Grand Teton area.
The report extolls the positive aspects of the area.

      The Grand Teton area is a great place to relocate when you want spectacular views, fabulous outdoor recreation and a friendly atmosphere to settle down and fully enjoy life.
  • Close to Yellowstone and Grand Teton National Parks 
  • Population (estimated 2008) – 20,376
    • Population under 18 years (2008) – 20.2%
    • Population above 65 years (2008) – 8.6%
  • Population with Bachelor degree or higher (2000) – 45.8%
  • Land area – 3,800,000 acres with 3.26 people per square mile
  • Per capita income (1999) – $38,260
  • Average commute (2000) – 17.1 minutes
  • Unemployment rate (2009) – 11.7%
  • Poverty level (2007) – 4.9%
  • Median home value (2000) - $365,400   
  • A full range of services for seniors, youth and families
       If you are looking for that outdoor paradise, nestled in the heart of the Old West, you will find it in the Grand Teton area. Two incredible national parks are close by – Yellowstone and Grand Teton National Park.

Information about the Grand Teton Area

       The Grand Teton area is actually Teton County in Wyoming, surrounded by the Teton and Gros Ventre Mountains on both sides. Jackson Hole Valley is the beautiful (6,000 foot elevation) alpine valley running right through Teton County, boasting a number of national parks and incredible scenery. Some of the towns included in the region are Jackson, Kelly, Wilson, Moose, Alta, Moran and Teton Village.

       Visiting the nearby national parks and forests is easy in the Grand Teton area. In fact, 97% of Teton County lies within federal management. You have the most famous park in the United States, Yellowstone, where you can see some of the most fascinating thermal features on the planet. Grand Teton National Park holds spectacular vistas of mountains and valleys, and hiking and fishing in Bridger-Teton and Targhee National Forests couldn't be better. Wildlife abounds in the National Elk Refugee.

       The lifestyle in the Grand Teton and Jackson Hole area is a relaxed and friendly atmosphere. Active people who love the many recreational opportunities available take full advantage of Grand Teton region and all the beauty of nature surrounding. Activities include summer fun such as biking, hiking, fishing and climbing. Winter snow sports such as skiing, snow mobiling and snow  shoeing are very popular.

       There are only 3.26 people per square mile, with a little over 52% male and 48% female. About half the population are married.

       Teton County and the Grand Teton area holds a low unemployment rate compared to the rest of the country, although it fluctuates. Per capita income is about $38,000.

       You'll find all you need in this area with a full range of services for seniors, youth and families, and plenty of sports fields, ice rinks and a great recreation center.

Recommended Reading:
Transformation of an Olympic Oval
  1. Park and Recreation owned and operated community rinks
  2. Church Owned and Operated Community Centers
  3. Private Membership Skating Clubs
  4. Privately Owned Rinks Open to Public
  1. Market Analysis Summary
  2. Amenities and Services
  3. Naming Rights
  4. Strategy and Implementation Summary
  5. School and Community Programs & Activities
  6. Charter Schools
  7. Competitive & Recreation Athletes Health & Wellness Services
  8. Management Summary
  9. Job Descriptions
  10. Financial Plan
  11. Ice Rink Executive Summary
  • Historical References:

The following internet links have been gleaned from personal communications
combined with information from public institutions and athletic organizations/
associations that have a web presence with information concerning team and
individual sports programs:

The Ultimate Ice Skating Facility
Planning a New Ice Skating Rink
Summary - Developing New Ice Skating Rinks
Executive Summary
Formulating a Rink Proposal
Feasibility Study
Business Financial Structures
Rink Feasibility Study
Facility Design Issues
Facilities Concerned with Design
Design Principles
Ice Skating Rink Business
PDF  When Bigger is Better
PDF  How An Ice Arena Works

All materials are copy protected. 
The limited use of the materials for education purposes is allowed providing
credit is given for the source of the materials.

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