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Communicating
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Cognitive & Behaviorist Psychology
Cognitive and Behaviorist Psychology The cognitive approach revolves around the concept of understanding why people act in specific ways requires that we understand the internal processes of how the mind works. Cognitive psychology is specialized branch of psychology involving the study of mental processes people use daily when thinking, perceiving, remembering, and learning. The core focus of cognitive psychology is on the process of people acquiring, processing, and storing information. The practical applications for cognitive research include improving memory, increasing decision- making accuracy, and structuring curricula to enhance learning. Cognitive psychology is associated with related disciplines such as neuroscience, philosophy, linguistics, and instructional design. Researchers in cognitive psychology uses scientific research methods to study mental processes and does not rely on subjective perceptions. From 1950 and 1970, there was a shift away cognitive approach and movement towards behavioral psychology that focuses on topics such as attention, memory, and problem-solving. In 1967, American psychologist Ulric Neisser described his approach in his book Cognitive Psychology. Neisser states that cognition involves "all processes by which the sensory input is transformed, reduced, elaborated, stored, recovered, and used. It is concerned with these processes even when they operate in the absence of relevant stimulation, as in images and hallucinations... Given such a sweeping definition, it is apparent that cognition is involved in everything a human being might possibly do; that every psychological phenomenon is a cognitive phenomenon." The behaviorist approach emphasizes observable external behaviors rather than the internal state of the mental processings of information. Key concepts of behavioral psychology includes conditioning, reinforcement, and punishment. The basis of behavioral psychology suggests that all behaviors are learned through associations as demonstrated by physiologist Ivan Pavlov, who proved that dogs could be conditioned to salivate when hearing the sound of a bell. This process became known as classical conditioning and has became a fundamental part of behavioral psychology. There are a number of different forces that can impact how quickly a behavior is acquired, the strength of that association, and how long the effect lasts. The following list describes possible scenarios:
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