& Retaining Volunteers
When an organization has limited
funding, it is dependent upon Volunteer management & Staffing
Volunteers are an extremely
important part of planning and carrying out the operations of every
nonprofit organization. When people visit your organization's website,
is it obvious how much volunteers are valued? Does the website provide
an easy way to learn how to become a club volunteer
The first challenge is to
identify and train new
individuals. The second should be easier, but often an organization
experiences difficulties in the retention of knowledgeable individuals
champion the organization’s
mission. The process involves the following steps:
The organization's web page should
assist in fulfilling the above steps. It is this volunteer
community that infuses the organization with new ideas and helps it to
continuously become self renewing. The following suggestions are
designed to get your organization quickly to begin recruiting
- Identifying new volunteers,
- Discovering their talents and
areas of interests,
- Providing training and help to
- Recognizing and rewarding
- Web Links - The
volunteer page link should be visible and easily accessible.
Include the link in a side
or navigation bar so visitors are inclined to click on it.
- Incorporate Images -
Color still and video images are worth a thousand words in inviting
others to join in and become a volunteer. Make sure someone is
responsible for taking photos during your events for future public
relations promotions. Include captions,
locations, and names (if permitted by volunteers) to identify events.
- Social Media - Target younger members by
to social media accounts (facebook, twitter and Pinterest) hosted by
Include information about what your organization and specific
individuals are doing.
- Video - Use short videos
or slideshows to introduce potential volunteers to your organization's:
- Expected of volunteers,
- A look into a day of volunteering for your organization.
- Spotlight Efforts - The public
relations committee should develop articles about current
volunteers. Post articles, specific
quotes, and/or soundbites that can be featured on the organization's
- Donations - Not everyone may have the
time or energy to become a volunteer; however, after visiting your web
page, may want to
show their support with a donation. Don't miss this vital opportunity
for a link to donate to your
- Volunteer Recognition - Demonstrate
how much your organization appreciates the essential volunteer services
that individuals provide by acknowledging different
volunteers each month. Post photos from an appreciation
party, or displaying a picture of a VIV (Very Important Volunteer).
- Questions and Answers - Post a
calendar with dates requiring volunteer volunteers to staff club
sponsored functions. List experience and job descriptions of specific
duties. They potential volunteers what they can expect from the
experience. Clearly state whether back ground checks or
other formalities are required when applying as a volunteer. List
contact information for volunteer
coordinators. If there are incentives, list them. For example - free
- Progress updates -
The volunteer webpage should illustrate the projects your
organization is doing. Let visitors
to your web site know the value of the benefits to club
members and the community.
The Basics of Managing Volunteers
- Online Sign Up: Provide a link to
that provides infformation about the vacent positions and a volunteer
sign-up sheet so people can get involved with a
click! Make sure that this information is followed up by an
e-mail response and a personal phone call.
volunteer management involves how your organization plans its service
projects and will significantly affect the success of your volunteer
current volunteers is the best way to increase your volunteer base.
Experienced volunteers who
have been in charge of projects should prepare a manual of what tasks
need to be performed and a time flow chart of what needs to be
accomplished to insure that the parts are coordinated and come together
by understanding how past mistakes and problems were handled.
The key is to anticipate
problem areas and have plans to prevent or mitigate problems. A well
organized approach has the best chance of making volunteers
feel good about themselves and their service.
The following internet
links have been
gleaned from personal communications
public institutions and athletic
have a web presence with information concerning team
materials are copy protected.
The limited use of the
materials for education purposes is allowed providing
credit is given
for the source of the materials.